BARBADOS RAISES THE BAR AT RALLYE SUNSEEKER
Rallye Sunseeker, next month’s opening round of the MSA British Rally Championship, will be the focus of a major push for Sol Rally Barbados 2012 (June 9/10) and its island home. The organisers and tourism backers of the Caribbean’s biggest annual motor sport international will use the award-winning event for the third consecutive year as a key part of its overseas promotion, while stepping up the level of involvement.
Supported by the island’s private sector Tourism Development Corporation (TDC), the Barbados Rally Club (BRC) will reward the winners of Rallye Sunseeker National with free entry and shipping to Sol RB12, flights and accommodation for driver and co-driver, plus rental car, a prize valued at around US $8,500 (£5,500).
In addition, the Barbados Tourism Authority’s (BTA) London office has this week signed an agreement to become a direct Marketing Partner of Rallye Sunseeker; key among a raft of value-added benefits is title sponsorship of an exciting new component of the event, a travel exhibition to run alongside Scrutineering, a first in UK rallying.
After 25 years as round one of the ANCRO National Rally Championship, Rallye Sunseeker became the opening round of the MSA British Rally Championship in 2011; it was voted ‘Rally of the Year’ by drivers, co-drivers and officials in only its first season in the UK’s leading championship. Based in the English south coast towns of Poole and Bournemouth, this year’s event is scheduled for Friday and Saturday, February 24/25.
The innovative ‘Rallye Sunseeker featuring the Barbados Holiday Show’ will be staged on Friday in the Bournemouth International Centre (BIC), which won the Outstanding Customer Service of the Year category at the Bournemouth Tourism Awards 2011. Among the best-known venues in the south of England and only a few hundred yards from the Town Square, the BIC is a big draw for local people, who have turned out in large numbers for an ‘up-close-and-personal’ look at cars and drivers at previous out-of-town scrutineering venues.
Once this new event has attracted the Friday shopping crowd in Bournemouth, attention will turn to the Ceremonial Start on Poole Quay, where thousands more families will gather for a further three hours of rally-themed entertainment after sunset. On Saturday, Somerley Park will host the keynote spectator stage, with one run each in the morning and afternoon, with the popular Motorfair to maintain interest throughout the day. Barbados and Sol RB12 will also be well represented at these venues.
BTA vice-president, marketing & sales UK, Petra Roach said: “Sol Rally Barbados is a key element of our sports-tourism product; there is great synergy between it and Rallye Suneeker – both earn vital tourist income in ‘slower’ months, winter in the UK and summer in Barbados, both are organised by really professional teams, and both attract huge crowds, so I am delighted to take our relationship to the next stage.â€
Event Director Rick Smith said: “Rallye Sunseeker has always been about innovation, so our plan to use the BIC as the venue for Scrutineering and Documentation was always on the wish list. Now that the Barbados Tourism Authority has continued – and increased – its support for 2012, we are pleased that the novel plan to link the two activities has culminated in a motor sport event allied to a holiday show.”
